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A new way to reach small businesses
- Source :
- The McKinsey Quarterly. Summer 1998, Vol. 1 Issue 3, p172, 5 p.
- Publication Year :
- 1998
-
Abstract
- Continuous relationship marketing (CRM) is widely used in business-to-consumer marketing, where it has proved effective in a variety of industries including financial services, telecom, healthcare, and media? Yet most large [...]
Details
- Language :
- English
- ISSN :
- 00475394
- Volume :
- 1
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- The McKinsey Quarterly
- Publication Type :
- Periodical
- Accession number :
- edsgcl.21243620