Looking for revenue in all the wrong places: according to a new CMO Council survey, cost savings lie in the supply chain--the one place marketers are ignoring

Authors :: Miller, Liz
Source :: Brandweek. November 30, 2009, Vol. 50 Issue 42, p34, 1 p.
Publication Year :: 2009
Abstract: It isn't news that marketing is looking for ways to find a mystic money tree to augment budgets and fund programs. And we are all aware of the economic straits [...]

Subjects :: Marketing executives -- Surveys
Trade and professional associations -- Economic aspects -- Management -- Surveys
Business enterprises -- Logistics -- Marketing -- Economic aspects -- Surveys
Company marketing practices
Company business management
Advertising, marketing and public relations
Business
Retail industry

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