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November: 1997: Warner introduces 'Profit Plus'
- Source :
- Home Media Magazine. Nov 9, 2009, Vol. 31 Issue 45, p6, 1 p.
- Publication Year :
- 2009
-
Abstract
- In an effort to ensure consumers had access to new top titles on VHS and DVD, Warner Home Video introduced its 'Profit Plus' program to encourage copy depth at retailers. [...]
- Subjects :
- Warner Home Video -- Marketing
Warner Home Video -- Service introduction
Loyalty programs (Marketing) -- Service introduction
Sales promotions -- Methods
Video recording industry -- Marketing
Video recording industry -- Service introduction
Company marketing practices
Company service introduction
General interest
Subjects
Details
- Language :
- English
- ISSN :
- 19349882
- Volume :
- 31
- Issue :
- 45
- Database :
- Gale General OneFile
- Journal :
- Home Media Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.214603232