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Usefulness of the discrete choice methodology for marketing decision-making in new product development: an example from the European functional foods market

Authors :
Krystallis, Athanasios
Linardakis, Michalis
Mamalis, Spyridon
Source :
Agribusiness. Wntr, 2010, Vol. 26 Issue 1, p100, 22 p.
Publication Year :
2010

Abstract

The European functional foods market is taken as an example to explain the effectiveness of the discrete choice methodology in making the marketing decisions while the development and launch of a new product. The methodology is shown to be extremely beneficial, as it helps in explaining the current consumer needs accurately.

Details

Language :
English
ISSN :
07424477
Volume :
26
Issue :
1
Database :
Gale General OneFile
Journal :
Agribusiness
Publication Type :
Periodical
Accession number :
edsgcl.217977082