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Is your sales team creating real differentiation?

Authors :
Roth, Tom
Source :
Agency Sales Magazine. Jan, 2010, Vol. 40 Issue 1, p10, 4 p.
Publication Year :
2010

Abstract

How salesperson can achieve genuine differentiation based on something the customer values and is hard for competition to replicate is discussed. Salespeople can identify opportunities to expand the offering by looking at the customer perspective. The four steps which are typical of the customer's experience with product or solution are also presented.

Details

Language :
English
ISSN :
07492332
Volume :
40
Issue :
1
Database :
Gale General OneFile
Journal :
Agency Sales Magazine
Publication Type :
Periodical
Accession number :
edsgcl.218697909