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PEER PANEL: How to keep the customer on your side

Authors :
Roberts, Jo
Source :
Marketing Week. March 4, 2010, 28
Publication Year :
2010

Abstract

Customer loyalty, multiple sales channels and social media are just three challenges facing the retail sector. Six experienced executives give Marketing Week their views. By Jo Roberts Marketing Week (MW) [...]

Subjects

Subjects :
Customer relationship management -- Methods
Marketing executives -- Beliefs, opinions and attitudes
Social networks -- Usage
Customer relationship management
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.220388572

Tools

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