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Dynamics of pricing in the video game console market: skimming or penetration?
- Source :
- Journal of Marketing Research. June, 2010, Vol. 47 Issue 3, p428, 16 p.
- Publication Year :
- 2010
-
Abstract
- Alternative strategies are suggested, which Nintendo could have used to avoid losing its dominance in the video games market to Sony. The framework includes consumer heterogeneity and oligopolistic considerations and optimal pricing measures. Details on indirect network effects and policy simulation and price skimming are discussed.
- Subjects :
- Nintendo Company Ltd. -- Market share
Nintendo Company Ltd. -- Marketing
Nintendo Company Ltd. -- Prices and rates
Sony Corp. -- Market share
Sony Corp. -- Marketing
Sony Corp. -- Prices and rates
Video game industry -- Market share
Video game industry -- Marketing
Video game industry -- Prices and rates
Pricing -- Management
Product price
Company market share
Company marketing practices
Company pricing policy
Company business management
Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 47
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Journal of Marketing Research
- Publication Type :
- Periodical
- Accession number :
- edsgcl.228303232