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Silly Bandz seek to stretch popularity; kids bracelets fly off store shelves, but will fad go the way of Pogs? Company founder explores ways to extend craze
- Source :
- The Wall Street Journal Eastern Edition. July 8, 2010, pB4, 1 p.
- Publication Year :
- 2010
- Subjects :
- Bracelets -- Marketing
Bracelets -- Supply and demand
Bracelets -- Public opinion
Chief executive officers -- Beliefs, opinions and attitudes
Chief executive officers -- Management
Sales -- Analysis
Toy industry -- Marketing
Toy industry -- Product information
Toy industry -- Officials and employees
Toy industry -- Company sales and earnings
Toys -- Marketing
Toys -- Public opinion
Toys -- Supply and demand
Sales analysis
Company marketing practices
Company business management
Company earnings/profit
Product marketing strategy
News, opinion and commentary
Silly Bandz (Toy) -- Marketing
Silly Bandz (Toy) -- Supply and demand
Silly Bandz (Toy) -- Public opinion
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Database :
- Gale General OneFile
- Journal :
- The Wall Street Journal Eastern Edition
- Publication Type :
- News
- Accession number :
- edsgcl.230931949