Back to Search Start Over

Digital domain

Authors :
Bannan, Karen J.
Source :
ADWEEK. September 13, 2010, Vol. 51 Issue 32, p14, 1 p.
Publication Year :
2010

Abstract

Brand stewards are quick these days to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says [...]

Subjects

Subjects :
Advertising expenditures -- Statistics
Internet/Web advertising -- Statistics
Advertising agencies -- Contracts
Business enterprises -- Advertising -- Contracts
Contract agreement
Internet/Web advertising
Advertising, marketing and public relations
Business, general

Details

Language :
English
ISSN :
15499553
Volume :
51
Issue :
32
Database :
Gale General OneFile
Journal :
ADWEEK
Publication Type :
Periodical
Accession number :
edsgcl.237533125

Tools

Authors Abstract Subjects Details