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Back to the future: asked to reside in the future while anchored to the past, finance leaders advance to the outer edges of forecasting's frontier

Authors :
Sweeney, Jack
Source :
Business Finance. September 22, 2010, Vol. 16 Issue 3, p10, 5 p.
Publication Year :
2010

Abstract

Last July, as IBM Vice President of Investor Relations Patricia Murphy prepared to introduce the company's CFO, Mark Loughridge, at the start of the technology giant's 2Q earnings call, she [...]

Details

Language :
English
ISSN :
15214818
Volume :
16
Issue :
3
Database :
Gale General OneFile
Journal :
Business Finance
Publication Type :
Periodical
Accession number :
edsgcl.239645361