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From Eisenhower to Obama: lexical characteristics of winning versus losing presidential campaign commercials

Authors :
Lowry, Dennis T.
Naser, Md. Abu
Source :
Journalism & Mass Communication Quarterly. Autumn-Winter, 2010, Vol. 87 Issue 3-4, p530, 18 p.
Publication Year :
2010

Subjects

Subjects :
Electioneering -- Research
Political campaigns -- Research
Advertising -- Evaluation
Advertising -- Research
Business
Literature/writing
Mass communications

Details

Language :
English
ISSN :
10776990
Volume :
87
Issue :
3-4
Database :
Gale General OneFile
Journal :
Journalism & Mass Communication Quarterly
Publication Type :
Academic Journal
Accession number :
edsgcl.245167085

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Authors Abstract Subjects Details