Dyson's giant sucking sound; Floor cleaner's engineering task: siphoning customers from rivals

Authors :: Macarthur, Kate
Source :: Crain's Chicago Business. January 10, 2011, Vol. 34 Issue 2, 0002
Publication Year :: 2011
Abstract: Byline: KATE MACARTHUR The U.S. outpost of home appliance maker Dyson Ltd. is facing what could be its greatest challenge since tackling loss of suction: growth. Vacuum-cleaner sales have become [...]

Subjects :: Dyson Ltd. -- Growth -- Marketing
Vacuum cleaners -- Marketing
Home appliances industry -- Growth -- Marketing
Company growth
Company marketing practices
Business
Business, regional

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