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More transactions, on smaller orders

Authors :
Mindlin, Alex
Source :
The New York Times. January 31, 2011, B2
Publication Year :
2011

Abstract

During the most recent holiday season, consumers who clicked on search ads, like those accompanying Google results, performed 87 percent more transactions with online retailers than they had a year [...]

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.247954692