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In Latin America, new ads aim to steer men away from machismo

Authors :
Cattan, Nacha
Bodzin, Steven
Source :
The Christian Science Monitor. February 15, 2011
Publication Year :
2011

Abstract

Byline: Nacha Cattan, And Steven Bodzin Ernesto Vargas spends most of his days taking his 12-year-old son to and from junior high, helping him with homework, and cooking dinner while [...]

Subjects

Subjects :
Advertising campaigns
Machismo -- Demographic aspects -- Advertising
Sex role -- Demographic aspects -- Advertising
General interest
News, opinion and commentary

Details

Language :
English
ISSN :
08827729
Database :
Gale General OneFile
Journal :
The Christian Science Monitor
Publication Type :
News
Accession number :
edsgcl.249197054

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