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Marketing responsibility in an era of economic and climactic challenge
- Source :
- Marketing Intelligence & Planning. August, 2010, Vol. 29 Issue 1, 49-62
- Publication Year :
- 2010
-
Abstract
- The marketing profession's responsibility towards cultural systems and the global ecosystem is examined in view of climate change and the emergent Chinese economic supremacy. These cultural systems include societies and communities, while the global ecosystem acts as source of mankind's economic wealth. Balancing global economic development with this responsibility is called for.
- Subjects :
- China -- International economic relations
Climatic changes -- Economic aspects
Corporate social responsibility -- Analysis
Corporate social responsibility -- Economic aspects
Corporate social responsibility -- Environmental aspects
Ecosystems -- Economic aspects
Globalization -- Analysis
Marketing industry -- Social aspects
Marketing industry -- Public relations
Company public relations
Advertising, marketing and public relations
Business
Economics
Subjects
Details
- Language :
- English
- ISSN :
- 02634503
- Volume :
- 29
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Marketing Intelligence & Planning
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.251689886