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GERMANY: Heineken ups spend to back brand sales leap
- Source :
- just-drinks.com. May 27, 2011
- Publication Year :
- 2011
-
Abstract
- Byline: Chris Mercer Germany is the unlikely candidate to take its place alongside Latin America and Africa as a hotly-tipped emerging market for the Heineken lager brand. Heineken's marketing spend [...]
- Subjects :
- Corporate sponsorship -- Statistics
Business
Food and beverage industries
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- just-drinks.com
- Publication Type :
- Periodical
- Accession number :
- edsgcl.257567020