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Special Report: Display - In real time
- Source :
- Revolution. September 13, 2011, 46
- Publication Year :
- 2011
-
Abstract
- Real-time bidding, which enables advertisers to serve a creative when target consumers are most likely to appreciate it, is shaking up the display market, reports Trevor Clawson. 'When I started [...]
Details
- Language :
- English
- ISSN :
- 14605953
- Database :
- Gale General OneFile
- Journal :
- Revolution
- Publication Type :
- Periodical
- Accession number :
- edsgcl.266836960