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The three bitter pills you need to take to restore brand trust

Source :
Marketing Week. October 20, 2011, 10
Publication Year :
2011

Abstract

Regaining the trust of consumers poses a tough challenge, requiring major behavioural change and a leap of faith in your staff ver the years, Marketing Week has raised many weighty [...]

Subjects

Subjects :
Customer relationship management -- Methods
Marketing -- Methods
Customer relationship management
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.271683915

Tools

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