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ITV to drop red-button services

Authors :
Davies, Jessica
Source :
New Media Age Online. December 1, 2011
Publication Year :
2011

Abstract

Byline: Jessica Davies ITV is dropping its red-button services as it prepares to increase focus on alternative interactive platforms including connected TVs. The broadcaster has traditionally used Sky's platform to [...]

Subjects

Subjects :
Television broadcasting industry
Advertising, marketing and public relations
Mass communications

Details

Language :
English
ISSN :
13647776
Database :
Gale General OneFile
Journal :
New Media Age Online
Publication Type :
Periodical
Accession number :
edsgcl.273843287

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