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Zeebox launches click-to-buy TV ad service

Authors :
Davies, Jessica
Source :
New Media Age Online. February 9, 2012
Publication Year :
2012

Abstract

Byline: Jessica Davies Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. The feature means viewers can purchase products [...]

Subjects

Subjects :
Television advertising
Brand name products
Company service introduction
Advertising, marketing and public relations
Mass communications

Details

Language :
English
ISSN :
13647776
Database :
Gale General OneFile
Journal :
New Media Age Online
Publication Type :
Periodical
Accession number :
edsgcl.279648428

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