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Davies on TV - 07.06.12

Authors :
Davies, Jessica
Source :
New Media Age Online. June 7, 2012
Publication Year :
2012

Abstract

Byline: Jessica Davies Broadcasters that master how to leverage their data now will be in an enviable position in the converged content era. This week Channel 4 added another powerful [...]

Subjects

Subjects :
Channel Four Television Corp. Channel 4
Television broadcasting industry
Advertising, marketing and public relations
Mass communications

Details

Language :
English
ISSN :
13647776
Database :
Gale General OneFile
Journal :
New Media Age Online
Publication Type :
Periodical
Accession number :
edsgcl.292240159

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Authors Abstract Subjects Details