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Close up - 21.06.12: Channel 4

Authors :
Davies, Jessica
Source :
New Media Age Online. June 21, 2012
Publication Year :
2012

Abstract

Byline: Jessica Davies Interactive video ad formats are diversifying and could prompt a new wave of ad creativity if fully embraced. As we reported this morning, Channel 4 is looking [...]

Subjects

Subjects :
Channel Four Television Corp. Channel 4 -- Target marketing -- Advertising
Television broadcasting industry
Advertising, marketing and public relations
Mass communications

Details

Language :
English
ISSN :
13647776
Database :
Gale General OneFile
Journal :
New Media Age Online
Publication Type :
Periodical
Accession number :
edsgcl.293954900

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