What makes Chili's hot?

Started in 1975, the single unit chili and hamburger operation has grown to include 25 units and annual sales of $42 million. The medium-price chain expects to expand even more with 9 new units still scheduled to open in 1983. The limited-menu concept has allowed for the preparation of large volumes of food. And even though limited, the menu is flexible enough to allow choices. Consistency in quality is a major goal of the chain.