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Blog, blogger, and the firm: can negative employee posts lead to positive outcomes?
- Source :
- Information Systems Research. June, 2012, Vol. 23 Issue 2, p306, 20 p.
- Publication Year :
- 2012
-
Abstract
- Consumer-generated media, particularly blogs, can help companies increase the visibility of their products without spending millions of dollars in advertising. Although a number of companies realize the potential of blogs [...]
Details
- Language :
- English
- ISSN :
- 10477047
- Volume :
- 23
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Information Systems Research
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.296161402