Intraconnectivity and interconnectivity: when value creation may reduce profits

MLA

He, Tingting, et al. “Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits.” Marketing Science, vol. 31, no. 4, July 2012, p. 587. EBSCOhost, https://doi.org/10.1287/mksc.1120.0705.

APA

He, T., Kuksov, D., & Narasimhan, C. (2012). Intraconnectivity and interconnectivity: when value creation may reduce profits. Marketing Science, 31(4), 587. https://doi.org/10.1287/mksc.1120.0705

Chicago

He, Tingting, Dmitri Kuksov, and Chakravarthi Narasimhan. 2012. “Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits.” Marketing Science 31 (4): 587. doi:10.1287/mksc.1120.0705.