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Spot seen maintaining '83 growth pace next year

Authors :
Seidenberg, Robert
Source :
Television-Radio Age. Dec 5, 1983, Vol. 31, p39, 6 p.
Publication Year :
1983

Abstract

Radio spot advertising was up 11.9% in 1983. According to industry leaders growth is expected to continue in '84. U.S. economic growth and the upcoming elections are seen as prime factors for the increase. This growth is not industry wide, however, because advertisers are now more selective about the markets they are using.

Subjects

Subjects :
McGavren Guild Radio -- Management
Advertising agencies -- Management
Radio broadcasting -- Management
Radio advertising
Business
Mass communications
Telecommunications industry

Details

ISSN :
0040277X
Volume :
31
Database :
Gale General OneFile
Journal :
Television-Radio Age
Publication Type :
Periodical
Accession number :
edsgcl.3043568

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