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Spot seen maintaining '83 growth pace next year
- Source :
- Television-Radio Age. Dec 5, 1983, Vol. 31, p39, 6 p.
- Publication Year :
- 1983
-
Abstract
- Radio spot advertising was up 11.9% in 1983. According to industry leaders growth is expected to continue in '84. U.S. economic growth and the upcoming elections are seen as prime factors for the increase. This growth is not industry wide, however, because advertisers are now more selective about the markets they are using.
Details
- ISSN :
- 0040277X
- Volume :
- 31
- Database :
- Gale General OneFile
- Journal :
- Television-Radio Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.3043568