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Stylistpick sees 15% hike in conversions driven by Facebook ads

Authors :
Davies, Jessica
Source :
New Media Age Online. September 14, 2012
Publication Year :
2012

Abstract

Byline: Jessica Davies Stylistpick has seen the number of conversions driven directly from Facebook ads jump from 3% to 15% after applying a multi-click attribution model to the social network. [...]

Subjects

Subjects :
Advertising, marketing and public relations
Mass communications
Facebook (Online social network) -- Advertising

Details

Language :
English
ISSN :
13647776
Database :
Gale General OneFile
Journal :
New Media Age Online
Publication Type :
Periodical
Accession number :
edsgcl.313968135

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