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A keyword history of Marketing Science

Authors :
Mela, Carl F.
Roos, Jason
Deng, Yiting
Source :
Marketing Science. January 1, 2013, Vol. 32 Issue 1, p8, 11 p.
Publication Year :
2013

Abstract

This paper considers the history of keywords used in Marketing Science to develop insights on the evolution of marketing science. Several findings emerge. First, 'pricing' and 'game theory' are the [...]

Subjects

Subjects :
Bayesian statistical decision theory -- Models
Game theory -- Analysis
Customer satisfaction -- Analysis
Price discrimination -- Analysis
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
07322399
Volume :
32
Issue :
1
Database :
Gale General OneFile
Journal :
Marketing Science
Publication Type :
Academic Journal
Accession number :
edsgcl.318019228
Full Text :
https://doi.org/10.1287/mksc.1120.0764
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