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For mobile marketing that really works, just look to Asia: the U.S. market leads the world in mobile ad revenue, but Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience
- Source :
- ADWEEK. February 11, 2013, Vol. 54 Issue 6, p18, 4 p.
- Publication Year :
- 2013
-
Abstract
- Are we ever going to catch up to Asia? It's a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 54
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.318999609