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Commentary three

Authors :
Cox, Steven
Source :
The RMA Journal. March 1, 2013, 42
Publication Year :
2013

Abstract

National Bank's CRO is facing a strategic problem confronting many mature businesses--that is, how to reinvigorate the client base without damaging brand equity. The first issue for any firm is [...]

Subjects

Subjects :
Banking, finance and accounting industries
Business

Details

Language :
English
ISSN :
15310558
Database :
Gale General OneFile
Journal :
The RMA Journal
Publication Type :
Periodical
Accession number :
edsgcl.323660222

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