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Free e-book war engulfs China's big two
- Source :
- The Bookseller. April 26, 2013 Issue 5573, p10, 1 p.
- Publication Year :
- 2013
-
Abstract
- A price war last week between two of China's biggest online booksellers resulted in tens of thousands of in-copyright e-books being available to download for free. From 17th-19th April, DangDang.com [...]
- Subjects :
- E-books -- Distribution
Online services -- Marketing
Booksellers -- Marketing
Best sellers -- Rankings -- Market share
Sales promotions
Cable television/data services
Company marketing practices
Company market share
Online services
Company distribution practices
Electronic book
Business, international
Publishing industry
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 00067539
- Issue :
- 5573
- Database :
- Gale General OneFile
- Journal :
- The Bookseller
- Publication Type :
- Periodical
- Accession number :
- edsgcl.330251057