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Don't look back! what's that image fading from view? Pharma just sped through an unprecedented period of patent expiries, during which some $30 billion in brand revenue went over the cliff. But stay focused on the road. Another patent peak, equally scary, lies ahead
- Source :
- Medical Marketing & Media. May, 2013, Vol. 48 Issue 5, p40, 9 p.
- Publication Year :
- 2013
-
Abstract
- The sluggish economy, combined with what Michael Klein-rock, director, research development for the IMS Institute, calls 'an unprecedented period of patent expiries,' led to a drop in overall drug spend [...]
- Subjects :
- Merck & Company Inc. -- Intellectual property
Amgen Inc. -- Intellectual property
Bristol-Myers Squibb Co. -- Intellectual property
Pfizer Inc. -- Intellectual property
TEVA -- Intellectual property
Boehringer Ingelheim GmbH -- Intellectual property
AstraZeneca PLC -- Intellectual property
Eli Lilly and Co. -- Intellectual property
Abbott Laboratories (Abbott Park, Illinois) -- Intellectual property
Roche A/S -- Intellectual property
Novartis AG -- Intellectual property
GlaxoSmithKline PLC -- Intellectual property
Forest Laboratories Inc. -- Intellectual property
Cholesterol
Patents
Pharmaceutical industry -- Intellectual property
Patent/copyright issue
Business
Health care industry
Lipitor (Medication)
Cymbalta (Medication)
Abilify (Medication)
Remicade (Medication)
Nexium (Medication)
Enbrel (Medication)
Humira (Medication)
Neulasta (Medication)
Advair Diskus (Medication)
Plavix (Medication)
Crestor (Medication)
Copaxone (Medication)
Subjects
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 48
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.331007586