The framing effects of multipart pricing on consumer purchasing behavior of customized information good bundles

Authors :: Goh, Kim Huat
Bockstedt, Jesse C.
Source :: Information Systems Research. June 1, 2013, Vol. 24 Issue 2, p334, 18 p.
Publication Year :: 2013
Abstract: Applying behavioral economic theories, we hypothesize that consumers have sticky reference prices for individual information goods, but their perceived value for customizable bundle offers can be significantly influenced by the [...]

Subjects :: Pricing -- Methods
Econometrics -- Research
Consumer behavior -- Research
Behavioral economics -- Research
Product price
Computers
Library and information science

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