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Local news at 11: a 2nd-half rebound? The historic--and historically confusing--overhaul of the U.S. health care system may hold back some marketing budgets, but the ad spending behind it may save local TV in 2013
- Source :
- Broadcasting & Cable. July 8, 2013, Vol. 143 Issue 26, p12, 3 p.
- Publication Year :
- 2013
-
Abstract
- Everyone said 2013, lacking the Olympics and a political spending windfall, would be a downer of a year for local TV--the Advil-resistant hangover to 2012's ebullient record revenue. The first [...]
Details
- Language :
- English
- ISSN :
- 10686827
- Volume :
- 143
- Issue :
- 26
- Database :
- Gale General OneFile
- Journal :
- Broadcasting & Cable
- Publication Type :
- Periodical
- Accession number :
- edsgcl.337072607