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Marketing: advertising for burger wars created media events

Authors :
Schlossberg, Howard
Source :
Restaurants & Institutions. August 15, 1984, Vol. 94, p220, 4 p.
Publication Year :
1984

Subjects

Subjects :
hamburgers -- Advertising
Fast food restaurants -- Advertising
Sales promotions
Advertising
Business
Food and beverage industries
Travel industry

Details

ISSN :
02735520
Volume :
94
Database :
Gale General OneFile
Journal :
Restaurants & Institutions
Publication Type :
Periodical
Accession number :
edsgcl.3392087

Tools

Authors Abstract Subjects Details