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Brand Genius Awards
- Source :
- ADWEEK. September 23, 2013, Vol. 54 Issue 33, p38, 13 p.
- Publication Year :
- 2013
-
Abstract
- A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 54
- Issue :
- 33
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.344153863