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Research acts as Reagan's eyes, ears: Wirthlin's $2 million 'listening post.'

Authors :
Honomichl, Jack
Source :
Advertising Age. Nov 5, 1984, Vol. 75 p1, 2 p.
Publication Year :
1984

Subjects

Subjects :
Telephone surveys -- Usage

Details

ISSN :
00018899
Volume :
75
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.3510089