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Simultaneous vs. sequential group-buying mechanisms

Authors :
Hu, Ming
Shi, Mengze
Wu, Jiahua
Source :
Management Science. December 1, 2013, Vol. 59 Issue 12, p2805, 18 p.
Publication Year :
2013

Abstract

This paper studies the design of group-buying mechanisms in a two-period game where cohorts of consumers I arrive at a deal and make sign-up decisions sequentially. A firm can adopt [...]

Details

Language :
English
ISSN :
00251909
Volume :
59
Issue :
12
Database :
Gale General OneFile
Journal :
Management Science
Publication Type :
Academic Journal
Accession number :
edsgcl.353464743