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Channel 4 credits CyBorn Risky' strategy for boosting brand perceptions
- Source :
- Marketing Week Online. May 8, 2014
- Publication Year :
- 2014
-
Abstract
- Byline: Lara O'Reilly Channel 4 has credited its 'Born Risky (http://www.marketingweek.co.uk/news/channel-4-preps-brand-drive-to-tout-edgy-credentials/4008188.article)' marketing and content strategy for boosting viewer perceptions of the channel and the distinctiveness of its advertising proposition versus [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Marketing Week Online
- Publication Type :
- News
- Accession number :
- edsgcl.367441882