Back to Search Start Over

Channel 4 credits CyBorn Risky' strategy for boosting brand perceptions

Authors :
O'Reilly, Lara
Source :
Marketing Week Online. May 8, 2014
Publication Year :
2014

Abstract

Byline: Lara O'Reilly Channel 4 has credited its 'Born Risky (http://www.marketingweek.co.uk/news/channel-4-preps-brand-drive-to-tout-edgy-credentials/4008188.article)' marketing and content strategy for boosting viewer perceptions of the channel and the distinctiveness of its advertising proposition versus [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Marketing Week Online
Publication Type :
News
Accession number :
edsgcl.367441882