Channel 4 credits CyBorn Risky' strategy for boosting brand perceptions

Byline: Lara O'Reilly Channel 4 has credited its 'Born Risky (http://www.marketingweek.co.uk/news/channel-4-preps-brand-drive-to-tout-edgy-credentials/4008188.article)' marketing and content strategy for boosting viewer perceptions of the channel and the distinctiveness of its advertising proposition versus [...]