Back to Search
Start Over
Advertisers pay more attention to drama: buyers are lured by the increased number of time-shifted viewers
- Source :
- Variety. June 10, 2014, Vol. 324 Issue 8, p11, 1 p.
- Publication Year :
- 2014
-
Abstract
- Advertisers hate to court controversy, but they sure love drama. Madison Avenue plowed approximately $12 billion into TV dramas in 2013, according to Nielsen, significantly more than the $9 billion [...]
Details
- Language :
- English
- ISSN :
- 00422738
- Volume :
- 324
- Issue :
- 8
- Database :
- Gale General OneFile
- Journal :
- Variety
- Publication Type :
- Periodical
- Accession number :
- edsgcl.373031149