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The who-to-follow system at twitter: strategy, algorithms, and revenue impact

Authors :
Goel, Ashish
Gupta, Pankaj
Sirois, John
Wang, Dong
Sharma, Aneesh
Gurumurthy, Siva
Source :
Interfaces. Jan-Feb, 2015, Vol. 45 Issue 1, p98, 10 p.
Publication Year :
2015

Abstract

The who-to-follow system at Twitter is an algorithmic data product that recommends accounts for Twitter users to follow. Building the system involved algorithmic, analytics, operational, and experimental challenges; operations research [...]

Details

Language :
English
ISSN :
00922102
Volume :
45
Issue :
1
Database :
Gale General OneFile
Journal :
Interfaces
Publication Type :
Academic Journal
Accession number :
edsgcl.402477776
Full Text :
https://doi.org/10.1287/inte.2014.0784