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March madness means money: reality mine researchers figured out when and where viewers most want to drive, watch or eat your product

Authors :
Thielman, Sam
Source :
ADWEEK. March 16, 2015, p10, 1 p.
Publication Year :
2015

Abstract

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting [...]

Details

Language :
English
ISSN :
15499553
Database :
Gale General OneFile
Journal :
ADWEEK
Publication Type :
Periodical
Accession number :
edsgcl.406162617