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March madness means money: reality mine researchers figured out when and where viewers most want to drive, watch or eat your product
- Source :
- ADWEEK. March 16, 2015, p10, 1 p.
- Publication Year :
- 2015
-
Abstract
- Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.406162617