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THE RISE OF PROGRAMMATIC CREATES A BREEDING GROUND FOR FUZZY PRICING

Authors :
Ives, Nat
Source :
Advertising Age. March 23, 2015, Vol. 86 Issue 5, p0019.
Publication Year :
2015

Abstract

Byline: NAT IVES The booming practice of buying digital ad inventory with advanced technology is creating another zone where marketers have low visibility, or worse. When media-agency networks secure digital [...]

Subjects

Subjects :
Company business management
Market trend/market analysis
Technological innovations -- Forecasts and trends
Inventory turnover -- Economic aspects -- Forecasts and trends
Advertising agencies -- Management -- Economic aspects -- Industry forecasts

Details

Language :
English
ISSN :
00018899
Volume :
86
Issue :
5
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.407037642

Tools

Authors Abstract Subjects Details