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WHAT A YOUTUBE CELEB PULLS IN

Authors :
Ives, Nat
Source :
Advertising Age. April 13, 2015, Vol. 86 Issue 7, p0022.
Publication Year :
2015

Abstract

Byline: NAT IVES Many of the online series that ape TV's conventions struggle to deliver on their ambitions: They rise to advertisers' attention during elaborate NewFronts presentations, only to fall [...]

Details

Language :
English
ISSN :
00018899
Volume :
86
Issue :
7
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.409884620