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SPORTS ACCOUNT FOR 37% OF BROADCAST TV AD SPENDING
- Source :
- Advertising Age. September 14, 2015, Vol. 86 Issue 17, p0006.
- Publication Year :
- 2015
-
Abstract
- Byline: ANTHONY CRUPI Sports aren't the only thing keeping the lights on at the TV networks, but they go a long way toward paying the electric bill, generating nearly $8.5 [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 86
- Issue :
- 17
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.428936377