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Use data to slow customer
- Source :
- ABA Bank Marketing. October 1, 2015, p32, 4 p.
- Publication Year :
- 2015
-
Abstract
- Banks need to proactively identify customers likely to leave long before they actually depart. These customers are more likely to remain loyal if they are targeted with individualized retention offers. [...]
- Subjects :
- Customer relationship management -- Methods
Banking industry -- Customer relations -- Evaluation
Customer loyalty -- Analysis -- Management
Customer relationship management
Company business management
Banking industry
Advertising, marketing and public relations
Banking, finance and accounting industries
Business
Subjects
Details
- Language :
- English
- ISSN :
- 15397890
- Database :
- Gale General OneFile
- Journal :
- ABA Bank Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.431724110