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Festive ads have convinced 12% of shoppers to switch

Authors :
Taverner, Charlie
Hawthorne, Ellis
Source :
Grocer. November 28, 2015, p4, 1 p.
Publication Year :
2015

Abstract

More than one in 10 shoppers say they have switched where they will do their Christmas shop after seeing supermarket TV ads--but there's still a big opportunity for retailers, with [...]

Details

Language :
English
ISSN :
00174351
Database :
Gale General OneFile
Journal :
Grocer
Publication Type :
Periodical
Accession number :
edsgcl.437395235