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The strategic role of exchange promotions
- Source :
- Marketing Science. Jan-Feb, 2016, Vol. 35 Issue 1, p93, 20 p.
- Publication Year :
- 2016
-
Abstract
- An exchange promotion allows consumers to turn in an old good and receive a discount toward the purchase of a new product. The old good that is turned in can [...]
Details
- Language :
- English
- ISSN :
- 07322399
- Volume :
- 35
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.443367220
- Full Text :
- https://doi.org/10.1287/mksc.2015.0955