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Brand iconicity vs. anti-consumption well-being concerns: the Nutella palm oil conflict
- Source :
- Journal of Consumer Affairs. March 22, 2016, p166, 27 p.
- Publication Year :
- 2016
-
Abstract
- This article analyzes how an iconic brand is threatened by the societal trend of anti-consumption motivated by well-being. Under scrutiny is the iconic brand Nutella that is recognized worldwide. In [...]
Details
- Language :
- English
- ISSN :
- 00220078
- Database :
- Gale General OneFile
- Journal :
- Journal of Consumer Affairs
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.447722012
- Full Text :
- https://doi.org/10.1111/joca.12082