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Disruption Knocking, CMOs Need To Sharpen Their Influence
- Source :
- Business Wire. July 6, 2016
- Publication Year :
- 2016
-
Abstract
- Key findings from Forrester's and Heidrick & Struggles' Global Survey of Evolving CMOs * 51% of leaders interviewed feel that organization structure hinders results * 45% believe that building C-suite [...]
- Subjects :
- Marketing executives -- Surveys
Business
Business, international
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Business Wire
- Publication Type :
- News
- Accession number :
- edsgcl.457119341